Click here for mentoring and coaching. Formula for Success

Over the years, I have discovered success is powered by three
things: know-how, reputation and a network of contacts.

That's it. That's the secret.

The formula for success = your human capital (what you know) times your social capital (who you know) times your reputation (who trusts you).

You can take away all my money and even my customer list, but if I can keep my smarts, my business relationships and reputation, I'll get it all back and then some. Having knowledge, social capital and trust is the ultimate security blanket in good times and bad.

Today's economic climate is an excellent time to increase your market share by reaching new prospective customers and building better relationships with your present customers. But building your company's social capital is not about sitting alone in front of your computer trying to come up with a winning marketing formula on your own. No one I know who is successful in creating a marketing presence does it that way.

Successful people may have started out going it alone, but as soon as they possibly could, they began to leverage their own and other people's ideas, experiences and relationships, and that's what this message is all about.

How can you increase business revenues? Have more opportunities flow to you first? Gain the resources you need when you need them?

The answer is to build your personal and business social capital and reputation.

Click for information on Coached to Success.

Building Trust

The ancient Greeks taught that all conversation involved three ingredients: Ethos, or the character of the speaker; Pathos, connecting with the emotions; and Logos. The logos discussed by the Greeks refers to the factual content of a message, the words used.

To hear your message, people first need to positively connect with you emotionally before they are ready, willing and able to listen to what you have to say.

Build Effective Leadership Skills

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