Click here for mentoring and coaching. The Power is in Sharing the Knowledge

Knowledge is power and sharing it can build even more capability for the person sharing and the organization. Yet, this concept can be a hard sell to those who have been raised on the belief that giving away their knowledge is surrendering their power.

Changing Behavior is the Big Challenge

The big challenge is to mine the tacit knowledge (in the heads of people where true knowledge resides) through providing an access method. The idea behind collaboration is that sharing knowledge leads to the co-creation of new actionable knowledge that leads solution development. The key issue is getting people to think of themselves as part of a larger, collaborative community. However, changing people's behavior doesn't come easily, especially if they've been used to working independently. 

Yet, when people are passionate about something, they find a way to create a dialogue that can lead to new knowledge and new possibilities. Applying technology to provide easy access for societal dialogue has the promise of peer-to-peer co-creation of knowledge and rapid consensus solution-building. Today's technology holds the promise of quickly connecting problem solvers with problems, converting actionable knowledge into value that transforms the world.


What are peer-to-peer networks?

Peer-to-peer networks are two-way mediums where the user is both the knower and the seeker. In an interactive sea of shared knowledge, connections are made between those seeking information and those that have the answers sought. By working on this knowledge together, we co-create new knowledge and come to better understandings. The peer-to-peer paradigm tends to shift power, and therefore control, away from organizations and toward connected individuals. The network really is the organization or industry.

Today, we have shifted from working in a "boxed" disconnected economy to a completely connected, fully "Network Society." In network societies, boundaries are more permeable, interactions occur with diverse others and linkages switch between multiple networks. Many companies are reorganizing across the silos into ebusiness units that are more agile and utilize corporate knowledge across groups. The separate ebusiness unit ensures a uniform approach of business strategy and implementation while coordinating efforts across the board. Using the Internet, disconnected people can become connected with others in ebusiness units or cyberspace communities and through infomediaries who provide relevant professional content directly to one's desktop.

The infomediaries gather material from various sources, package it according to the targeted market needs and make delivery in an email newsletter. These knowledge brokers have direct connection to the knowledge seekers---to achieve the transfer of tacit knowledge from one person to another. In other words, infomediaries connect individuals so they learn from each other, converting tacit knowledge into value. Their approachability, credibility, broad experiences within the industry, personal networking skills and responsiveness characterize successful infomediaries.

Utilizing technology, infomediaries pull together disconnected people to share information and help each other through exercising our general intellectual curiosity. Professionals know that success is not an individual matter for them or their clients. Connection and coordination with others matter. The manner in which the professional and client are connected matters. The ability to structure and control the process of securing productive relationships determines success. The Internet has allowed people to be joined through electronic networks that look ahead to where their clients are going, broadcast what new competencies are coming to the fore, provide collaboration opportunities on best business practices and help to achieve productive relationships with fellow professionals.

Through Internet-enabled networks, we are discovering and inventing new ways to share relevant knowledge with blinding speed. As a result, participants are getting smarter---and getting smarter faster than those who are not connected. In the new Network Society, success doesn't just depend upon what you know and your reputation but, also, upon whom you know that can help you obtain the "just-in-time" resources you need.  

Check out the Formula for Success in the Network Society.


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